Selayang Pandang Perjalanan CRM

Jejak pengembangan sistem CRM dalam memudahkan proses koordinasi dan penyelesaian laporan warga secara lebih efisien

Before 2014
2014
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026

Before 2014

  • Using Respon Opini Publik (ROP), which is the Jakarta Provincial Government's complaint channel consisting of: Media Clippings, Email, Twitter, Facebook, Lapor! + SMS Gub, Petition, SMS, Online News, and Demonstration.

2014

  • Launch of Cepat Respon Opini Publik (CROP) and integration with Qlue as a geo-tagging channel based on development of the previous channel (ROP).

2016

  • Development of Jakarta Provincial Government's complaint channels into: Email, DKI Jakarta Twitter, Gub/Wagub Twitter, Facebook, Lapor! 1708, SMS, Balai Warga jakarta.go.id, Mass Media, and Qlue.
  • Initiation of Citizen Relations Management (CRM) Application as an integration platform for follow-up of each existing complaint channel (Qlue and CROP).

2017

  • Establishment of CRM application through Pergub No. 128 Year 2017
  • Requiring the use of CRM application in each Regional Working Unit (SKPD)
  • Integration of all Jakarta Provincial Government complaint channels (geotagging and non-geotagging channels) into the Officer CRM application system (CRM v1.0)

2018

  • The early use of report categorization allows SKPDs to follow up on reports in accordance with their authority.
  • Establishment of Regional Secretary Circular Letter No. 61/2018 on Guidelines for Follow-up of Community Complaints through CRM Application
  • The integration of Regional Performance Allowance calculation in CRM for SKPD in following up public complaints can be completed quickly and accurately.

2019

  • Revising Governor Regulation No. 128 of 2017 into Governor Regulation No. 39 of 2019 concerning the Implementation of Public Complaint Handling through the Citizen Relation Management Application
  • Adding CRM admin accounts for all SKPDs
  • Making TKD calculations on the follow-up report results
  • Revising SE Sekda No. 61 of 2018 into SE Sekda No. 40 of 2019 concerning Guidelines for Follow-up of Public Complaints through the CRM Application
  • Adding face-to-face complaint channels integrated with CRM and adjusting report categories according to the functions of each SKPD
  • Creation of a CRM website as a report tracking platform
  • Development of CRM Dashboard for SKPD
  • The super app Jakarta Kini (JAKI) was introduced and became one of the complaint channels

2020

  • Changes in SE Sekda No. 40 of 2019 to SK Sekda No. 22 of 2020 concerning Guidelines for Follow-up of Public Complaints through the CRM application
  • Optimize the CRM application into Cepat Respon Masyarakat (CRM) system that integrates 14 official complaint channels
  • Made the DKI Jakarta Regional Secretariat Government Bureau a verifier of follow-up results on public complaints through CRM
  • Implementation of Private by Default in the JAKI complaint channel to improve the security of complainants data

2021

  • CRM Officer Ver 2 (2.0) application system upgrade

2022

  • Change of Regional Secretary Decree No. 22 of 2020 to Regional Secretary Decree No. 99 of 2022 concerning Guidelines for Follow-up of Public Complaints through the CRM application
  • Adjustments to the CRM system include optimization of report categories and the number of complaint channels, to 13 channels

2023

  • Adjustment of CRM services in accordance with Regional Secretary Decree No. 99 of 2022
  • Addition of channel type filters and a daily data export feature in the Report Monitoring menu

2024

  • Release of the iOS version of the CRM Officer application
  • Addition of a Notification feature to Echelon 2

2025

  • Adjustment of CRM services in accordance with Regional Secretary Decree No. 175 of 2025
  • System optimization into five integrated complaint channels
  • Participation of the DKI Jakarta Provincial Inspectorate in monitoring and evaluation
  • Addition of a Notification feature via direct messages and WhatsApp numbers to the Governor and Deputy Governor accounts

2026

  • Addition of an EWS Validation feature
  • Addition of feedback to non-geotagged reports
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